Luxury brands send out secret cues, Journal of Marketing study finds

http://www.news.com.au/business/luxury-brands-send-out-secret-cues-journal-of-marketing-study/story-e6frfm1i-1225900624252

This topic cannot really attract attentions. especially in the post GFC world, and the target audiences are Australian people ( where the fasion industry is less advanced). However, I read this because I want to know if the author is going to discuss something about anti-globalization movements started from the consuming culture.

The anti-globalization movements are against the unfairness from world orders. And I am one of people who are against the on-going globalization.

I believe that the popularity of luxury consuming is partially because of globalization. luxury consuming has already became a culture in many Asian societies, although many of them are not rich.



You Can Show Off The Labels Everywhere



The influence of foreign, predominantly American, culture may result that the developing countries unable to enter the areas of influence occupied by multinational companies of developed countries. The traditional cultural are in danger of extinction; the people’s national identity are reducing and the Western companies are occupying large proportion their cultural market.


Unfortunately, I haven't seen any discussion about this issue. As someone from the developing country, I understand how crazy our poor people for the luxury Brand. However, in Australia, Luxury, no matter as a life style of part of self-concept, is very very negative.



Today's main market of luxury brands is China

 There is a lack of evidences to support the idea of "divisions of consumer of luxury brands"---for example, in Australian's case, what kind of people are stereotypically belonging to poseurs". Before I move to Sydney, every time when my friends and I came to Sydney to spend our weekend, the no.1 routine is to do window shopping in the Pitt Street. I have observed that 90% of the consumers of some luxury brand, have been the Assn face.Why didn't the author discuss little bit about this?


The conclusion in the first part of the article: "These results support the idea that there is a class of consumers that is willing to pay a premium for luxury goods that display the brand name less conspicuously.". the discussion is not pioneer. I have seen the similar conclusion from the previous  news article,some of which were really OLD!


In the second part, i personally think the most pioneer opinion is " gender nature' of the brand, however, it had only been the decoration in the context. And i personally think this part would be separate with a subtitle( just like next part) , and it can come to the comparison with the argument from the second part,as the strategy of visual text.








related stories:

http://www.warc.com/News/TopNews.asp?ID=27380

http://www.property-report.com/site/luxury-expert-asia%E2%80%99s-unstoppable-real-estate-9618

http://www.ttglive.com/c/portal/layout?p_l_id=3208370&CMPI_SHARED_articleId=4369475&CMPI_SHARED_ImageArticleId=4369475&CMPI_SHARED_articleIdRelated=4369475&CMPI_SHARED_ToolsArticleId=4369475&CMPI_SHARED_CommentArticleId=4369475&articleTitle=Australasia:%20Luxury%20lodges